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What it means to “shine”

‘Shine’ is the essence of our employer brand . We chose Shine because it is a term that is linked to the idea of doing great work, so it captures our aspiration at Olympus to “do work that shines” both as individuals and as a company.


How well we do our work is the extent to which it shines through to others. Doing work that shines means:

  • The quality of our products, service and support enables our customers to do their amazing work;
  • There is a brilliant impact on the quality of a patient’s life, the safety of an aircraft or the realization of a breakthrough in academic research.


“Shine” also links to our heritage at Olympus, which is strongly connected with illumination and light:


“The Company selected the name “Olympus” as the trademark because Mt Olympus, like Mt Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world”.


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